The X Factor in 100 words

The X Factor.
That un-definable quality. The signified without a signifier; connotation without denotation. The un-nameable; preliterate; marked but not said.
The journey; the story; the narrative.
The dream; the chance; the door of fate; struggle.
The voice; the recording voice.
Audition, audience, audient: sounded but not marked; performed but not pronounceable.
The truth teller; the knower of deeper truth (experience); the gusher struggling to be heard. The narrator; the friend. Selecting, discriminating; nurturing, refining; making it.
Capitalism: primary extraction; manufacture; service, the intangible. Investment; capital; work.
The pop process: multimedia promotion; hype; star-making.
Participation, inter-action, your choice.
Myth today.